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Analytics and Reporting dashboard overview

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Introduction

Dodo Payments’ Analytics & Reporting dashboard empowers you to monitor your business performance, understand customer behavior, and make data-driven decisions. Access real-time metrics, visualize trends, and export detailed reports—all from a single, intuitive interface.

Business-Level Analytics

Track aggregate revenue, customers, subscriptions, retention, transaction health, and recovery across your entire business.

Product-Level Analytics

Drill into individual product performance—revenue, customers, churn, subscribers, and MRR.

Page Highlight Tiles

Get at-a-glance summary metrics directly on your products, subscriptions, payments, and other list pages.

Exportable Reports

Download payments, refunds, payouts, disputes, and more as CSV for custom date ranges.

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Business-Level Analytics

The main Analytics dashboard provides comprehensive insights across your entire business. Access it from Home in the sidebar. The dashboard is organized into six tabs, each with its own filters:

Revenue

Gross/net revenue, payment activity, growth, and top countries.

Customers

ARPU, active customers, new vs. returning split, and top customers.

Subscriptions

Current MRR, Projected ARR, active subscriptions, and the MRR waterfall.

Retention

Customer and revenue churn rates, trends, and cohort retention.

Success Rate

Payment and refund success rates with failure-reason analysis.

Recovery

Payment retries, dunning, and abandoned cart recovery performance.

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Filtering & Customization

Most tabs support the following filters:
  • Time Period: Today, Yesterday, This/Last Week, This/Last Month, This/Last Year, All Time, or a Custom date range.
  • Product: Scope analytics to a single product.
  • Product Type: One-time vs. subscription (Customers and Retention tabs).
  • Payment Method: Filter the Success Rate tab by payment method.
Use filters to drill down into specific products, time periods, or payment methods for targeted insights.

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Revenue Tab

Track your income and payment activity to understand revenue trends and identify your top-performing markets.
Total revenue and revenue trend chart

Total revenue and 30-day trend

  • Gross / Net Revenue Toggle: Use the Gross/Net dropdown to switch the headline revenue figure, the 30-day chart, the monthly bars, and the top-countries ranking between gross and net values.
    • Gross Revenue: Total revenue before deductions.
    • Net Revenue: Actual earnings after refunds and lost or accepted disputes, for a clear picture of true business performance.
  • Revenue (Last 30 Days): A trend chart that helps you spot spikes or dips in income. Toggle between cumulative and daily views.
  • Payments Count, Total Refunds, Payouts Received: Supporting activity metrics for the selected period.
Top revenue countries and growth rate chart

Top 5 revenue-generating countries and growth rate

  • Growth Rate: Track month-over-month revenue growth (subscription, non-subscription, and total) to measure business momentum.
  • Geographic Insights: Visualize your top 5 revenue-generating countries, ranked by gross or net revenue based on the toggle.
Use these insights to focus your marketing and product efforts on high-performing regions and periods of growth.

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Customers Tab

Analyze customer acquisition, retention, and spending patterns to optimize your customer strategy.
Customer analytics: ARPU, active customers, customer split, top customers

ARPU, active customers, customer split, and top customers

  • Revenue Per User (ARPU): Understand how much each customer contributes on average. The Gross/Net toggle switches between gross and net ARPU.
  • Active Customers: See how many customers are engaging with your business, including those with active subscriptions.
  • Customer Split: Instantly view the ratio of new vs. returning customers.
  • Top Customers (By Revenue): Identify your highest spenders for targeted engagement (honors the Gross/Net toggle).
Monitor ARPU and customer split to refine your retention and acquisition strategies.

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Subscriptions Tab

Monitor your recurring revenue and understand how your Monthly Recurring Revenue (MRR) changes over time.
Revenue Breakdown dashboard showing projected ARR, MRR breakdown, and growth rates

Revenue Breakdown dashboard showing projected ARR, MRR breakdown, and growth rates

Three headline tiles summarize your subscription business:
  • Current MRR: Your Monthly Recurring Revenue for the current month.
  • Projected ARR: Annual Recurring Revenue projection (Current MRR × 12).
  • Active Subscriptions: The number of subscriptions currently active.
The MRR chart visualizes recurring revenue composition month by month, with the following breakdown metrics shown below it: Each breakdown card includes a trend mini-chart and a percentage change compared to the previous month.
MRR calculations account for concurrent subscriptions (a customer holding multiple active plans contributes the sum of all of them) and attribute revenue based on the period each subscription has paid through. A subscription that prepays for several months continues to contribute MRR across its paid period.

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Retention Tab

Monitor customer retention and churn patterns.
Retention Analytics dashboard showing customer churn rate, revenue churn rate, and churn rate trends

Retention Analytics showing churn rates and trends

  • Customer Churn Rate: Percentage of customers who cancel their subscriptions.
  • Revenue Churn Rate: Percentage of revenue lost from cancellations and downgrades. This now includes one-time payment revenue alongside recurring revenue, so customer and revenue churn cover the same population.
  • Churn Rate Trends: Historical tracking of both customer and revenue churn over time.
  • User Retention Matrix: Cohort analysis showing customer retention rates across different time periods.

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Success Rate Tab

Monitor payment and refund success rates to identify and resolve transaction issues quickly.
Payment and refund success rates, failure reasons, and payment breakdown

Payment/refund success rates, failure reasons, and payment breakdown

  • Payment Success Rate: Track the percentage of successful payment attempts.
  • Refund Success Rate: Monitor how many refunds are processed successfully.
  • Failure Reasons: Quickly identify common issues (e.g., expired cards, unsupported methods), split by customer-side and network-side errors.

    Transaction Failure Reference

    Get all possible transaction failure codes and their reasons.
  • Payments Breakdown: Visualize the distribution of successful and failed transactions.
If you notice a drop in success rates or a spike in failures, review the failure reasons and address them promptly to minimize revenue loss.

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Recovery Tab

Track how much revenue Dodo Payments recovers on your behalf through automated retries, dunning emails, and abandoned cart recovery.
Recovery analytics dashboard showing payment retry, dunning, and abandoned cart recovery metrics

Recovery analytics showing payment retries, dunning, and abandoned cart recovery

The Recovery tab is organized into three groups:
  • Payment Retries: Recover failed subscription renewals by automatically retrying the payment. Shows retry attempts, successful retries, retry success rate, subscriptions saved, and a “Retries by attempt” chart of attempted vs. succeeded retries.
  • Dunning: Recover failed subscription payments with a sequence of reminder emails. Shows dunning entries, recovered revenue, emails sent, average time to recover, a recovery-rate donut, and recovery rate by email.
  • Abandoned Cart Recovery: Recover shoppers who left before completing checkout. Shows abandoned checkouts, recovery rate, recovered revenue, average time to recover, and recovery rate by product and by email.

Recovery Features

Learn more about configuring payment retries, dunning, and abandoned cart recovery.

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Product-Level Analytics

Beyond business-wide metrics, you can view detailed analytics for each individual product. Navigate to Products > [Select a Product] to access a dedicated analytics dashboard for that product.
Product analytics overview tab with total revenue, successful payments, and revenue trend chart

Product analytics overview showing revenue summary and trend chart

The product analytics dashboard is organized into five tabs:

Overview

Revenue summary, trend chart, and transaction history.

Customers

Top customers ranked by spend with a full breakdown table.

Retention

Customer and revenue churn rates with trend analysis.

Subscribers

All subscriptions with status and billing details.

MRR

Monthly Recurring Revenue breakdown — new, expansion, churned, and net.
All tabs support a date filter (defaults to All Time) so you can focus on any period.

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Overview Tab

The Overview tab provides a high-level snapshot of the product’s financial performance.
  • Total Revenue: Cumulative revenue generated by this product.
  • Number of Successful Payments: Total count of successful transactions.
  • Revenue Trend Chart: A 30-day line chart showing revenue over time. Toggle between cumulative and daily views using the Show Daily button.
Below the chart, a Transactions table lists every payment for this product:
Product transactions table with payment IDs, statuses, amounts, and refund actions

Transactions table showing payment history for the product

Use the Filter by status button to narrow the list to successful or failed transactions.

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Customers Tab

See who is buying this product and how much they’re spending.
Customers tab showing top 3 customers ranked by revenue with a detailed breakdown table

Top customers of the month with podium ranking and customer table

  • Top Customers of the Month: A visual podium highlights your top 3 customers ranked by total spend, showing revenue amount, name, and email.
  • Customer Table: A detailed breakdown of all customers with their Customer ID and total revenue for this product.

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Retention Tab

Understand how well this product retains its subscribers.
Retention tab showing customer churn rate, revenue churn rate, and churn rate trend chart

Customer and revenue churn rates with trend analysis

  • Customer Churn Rate: Percentage of subscribers who have cancelled.
  • Revenue Churn Rate: Percentage of revenue lost from cancellations and downgrades.
  • Churn Rate Trend: A dual-line chart tracking both metrics over time to help you spot trends and take corrective action.

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Subscribers Tab

A complete list of all subscriptions associated with this product.
Subscribers tab with subscription IDs, customer emails, statuses, start dates, and next billing information

Subscribers table showing all subscriptions with statuses and billing details

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MRR Tab

A detailed breakdown of your product’s Monthly Recurring Revenue.
MRR tab with stacked bar chart showing new, expansion, and churned MRR by month

MRR stacked bar chart showing monthly revenue composition

The MRR chart visualizes your recurring revenue composition month by month as a stacked bar chart. Below the chart, metric cards provide detailed insights:
MRR breakdown showing New MRR, Expansion MRR, Churned MRR, and Net New MRR with trend charts

Detailed MRR breakdown with New, Expansion, Churned, and Net New MRR

Each card includes a trend mini-chart and a percentage change indicator compared to the previous month.

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Page Highlight Tiles

Many list pages in your dashboard now display highlight tiles at the top, giving you key summary metrics at a glance—without opening the full Analytics dashboard. The tiles respect the page’s active filters.
“Active” products, add-ons, collections, and meters are those that have participated in at least one successful payment.

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Reports

Each report has a Build Report button on its respective page. Navigate to the relevant section to access and download the report you need. Each report can be filtered (by payment method, status, product type, failure type, dispute status, or currency where applicable) and downloaded as a CSV.
Create a Payment Report modal showing time period selection and payment method filters

Create a Payment Report with time period and filter options

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Downloading Reports

1

Navigate to the relevant page

Go to the page for the report you need using the table above.
2

Select a time period

Click Build Report and choose a preset range (Today, Last 7 days, Last 30 days, This month, etc.) or pick a custom date range using the calendar.
3

Download

Click Download Report. The report will be exported as a CSV and saved to your device.
Fee data is not available as a standalone report. A breakdown of fees (payment fees, refund fees, and payout fees) is accessible as filter options within the Account Summary Report under Payouts → Balances.

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Best Practices

  • Regularly review your analytics to spot trends and anomalies early.
  • Use filters to compare performance across products, time periods, or geographies.
  • Drill into product-level analytics to understand which products drive the most revenue and which have the highest churn.
  • If data appears incorrect or missing, check your filters and date range settings first.
If you notice persistent discrepancies or missing data, contact support@dodopayments.com for assistance.

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Next Steps

Account Summary & Payout Wallet

Understand your earnings, deductions, and payout cycles.

Products

Create and manage your products.

Payments

Track and manage all payment transactions.

Refunds

Initiate and monitor refunds, and export refund reports.
Last modified on July 10, 2026