Dashboard Analytics - Dodo Payments Documentation

Analytics and Reporting dashboard overview

Introduction

Dodo Payments’ Analytics & Reporting helps you monitor business performance, understand customer behavior, and make data-driven decisions. Home is a curated, at-a-glance pulse; Analytics is where you go for deep, filterable analysis.

Home

A daily pulse (Today) plus a customizable overview.

Business Analytics

Revenue, customers, subscriptions, retention, transaction health, and recovery across your business.

Product-Level Analytics

Drill into individual product performance—revenue, customers, churn, subscribers, and MRR.

Page Highlight Tiles

At-a-glance summary metrics on your products, subscriptions, payments, and other list pages.

Exportable Reports

Download payments, refunds, payouts, disputes, and more as CSV for custom date ranges.

Home

Home is your landing page in the sidebar, with two parts: Today and Your overview.

Today

The day’s pulse, hour by hour.

Headline chart: Toggle between Net volume and Gross volume (defaults to Net volume), plotted hourly against yesterday’s same-time line.
Cash Position: Your current wallet balance and next payout date.

Both cards show an info tooltip (ⓘ) and an “Updated Xs ago” timestamp, so you always know how fresh the data is.

Your Overview

Fully customizable—use Customize to choose, reorder, and remove cards.

Default cards: Net volume, Gross volume, Payments, Top customers by spend, New customers, Revenue by country, and Refunds—plus Average order value (one-time/usage merchants) or MRR and Net New MRR (subscription merchants).
Controls:
- Period: Daily/Weekly or a custom range.
- Compare: Previous period or previous month (on by default).
- Product: A single product or a group.

Analytics

Access Analytics from the sidebar, directly below Home, for deep-dive analysis across your entire business. It’s organized into six tabs, each with its own filters.

Revenue

Gross/net volume, payouts, refunds, disputes, and top markets.

Customers

Active and new customers, ARPU, top customers, and modeled LTV.

Subscriptions

MRR, Projected ARR, active subscriptions, and the full MRR breakdown.

Retention

Customer and revenue churn, NRR/GRR, cohorts, and trial conversion.

Success Rate

Payment and refund success rates with failure-reason analysis.

Recovery

Payment retries, dunning, and abandoned cart recovery performance.

Filtering & Customization

Each tab has its own filter bar:

Time Period: Preset ranges — Today, Last 7 days, Last 30 days, Month to date, Quarter to date, Last 6 months, All time — or a custom date range, plus Daily/Weekly grouping. New dashboards start on Last 30 days.
Compare: Previous period or previous month (on by default). Comparison is unavailable on All time, since there is no earlier window to compare against.
Product: Available on the Revenue, Subscriptions, and Retention tabs. Product is multi-select and defaults to All.

Your date range and compare selections are remembered per business and synced to your profile, so switching businesses, returning later, or signing in on another device keeps each business on the window you last used.

Use filters to drill down into specific products, time periods, or payment methods for targeted insights.

Revenue Tab

Track your income, payouts, and dispute activity to understand revenue trends and identify your top-performing markets. Use the Gross/Net dropdown to switch the headline figure, chart, and country ranking between gross and net values.

Metric	Description
Gross volume	Total amount charged across all successful payments in the period, before fees, refunds, or disputes are removed.
Net volume	Net volume = gross volume − fees − refunds − lost disputes.
Payouts received	Payout = eligible sales − taxes − fees − refunds − chargebacks.
Refund rate	Refund rate = refunded amount ÷ gross volume.
Disputes	Headline is the chargeback rate, gross of outcome: every chargeback received counts, so ones you later win or that get withdrawn don’t lower it (this is how card networks judge risk). Won / lost / pending are shown as counts for context, compared across the two periods. Chargeback rate = chargebacks received ÷ payments.
Payments count	Count of payments with a Successful status. In-progress, failed, and not-initiated attempts are excluded.
Average order value	AOV = revenue ÷ number of orders, across one-time and usage-based products.
Revenue by product	Gross revenue attributed to each product, ranked highest to lowest.
Revenue by country	Revenue attributed to each country, based on the customer’s billing country, shown as a full-width card pairing a world map with the ranked country list beside it. Darker countries earned more. The top 150 countries are listed individually, with any remainder grouped into a single “others” row.

Customers Tab

Analyze customer acquisition, retention, and spending patterns to optimize your customer strategy.

Metric	Description
Active customers	Customers who made a payment or held an active subscription at any point in the period.
New customers	Customers whose first successful payment with you falls in this period.
ARPU	ARPU = revenue ÷ active customers.
Top customers	Customers ranked by revenue in the period, highest first. Each entry is identified by customer name, falling back to email when no name is on record.
New vs. returning	New = first purchase in this period. Returning = purchased with you in an earlier period.
Modeled LTV	Estimated revenue from a customer before they churn.

Subscriptions Tab

Monitor your recurring revenue and understand how your Monthly Recurring Revenue (MRR) changes over time.

Metric	Description
MRR	Recurring revenue expected in a month, with every plan converted to monthly (a yearly plan counts as 1/12). One-time payments are excluded.
Projected ARR	Projected ARR = current MRR × 12.
Net New MRR	Net New MRR = New + Expansion − Contraction − Churned.
Active subscriptions	Subscriptions actively billing, including those still in a trial.
New MRR	MRR added by brand-new subscriptions in the period.
Expansion MRR	Extra MRR from existing customers upgrading or buying add-ons.
Contraction MRR	MRR lost when existing customers move to a cheaper plan but stay subscribed.
Churned MRR	MRR lost when customers cancel their subscriptions in the period.

MRR accounts for concurrent subscriptions (summed per customer) and prorates by each subscription’s paid-through period.

Retention Tab

Monitor customer retention and churn patterns.

Metric	Description
User retention matrix	Groups customers by signup month (cohort), then shows the share of each cohort still active in every later month. Retention (month k) = cohort customers active in month k ÷ cohort size.
Customer churn rate	Share of starting subscribers who cancelled during the period, with the churned-customer count shown beside it. Customer churn rate = churned subscribers ÷ subscribers at start of period.
Revenue churn rate	Revenue churn rate = churned MRR ÷ starting MRR, where starting MRR is the recurring revenue from existing customers at the start of the period (where the prior period ended).
Net Revenue Retention (NRR)	Includes upgrades, so it can exceed 100%. NRR = (starting MRR + Expansion − Contraction − Churned) ÷ starting MRR.
Gross Revenue Retention (GRR)	Excludes upgrades, so it caps at 100%. GRR = (starting MRR − Contraction − Churned) ÷ starting MRR.
Trial conversion	Trial conversion = trials converted ÷ trials that ended in the period. Only shown if you offer trials.

Success Rate Tab

Monitor payment and refund success rates to identify and resolve transaction issues quickly.

Metric	Description
Payment success rate	Only processor/network failures count against it; customer-fixable ones (a wrong or expired card) are excluded from the denominator. Payment success rate = succeeded ÷ (attempts − customer-fixable failures).
Payments breakdown	Splits attempts into total, success, failed (network), failed (customer), and not initiated.
Payment failure reason	Breakdown of payment failures by reason.
By payment method	Per method (card, wallet, UPI, BNPL): success rate = succeeded ÷ attempts; volume = succeeded amount.
Checkouts count	How many checkout sessions customers began, whether or not they completed.
Refund success rate	The share of initiated refunds that processed successfully.

Transaction Failure Reference

Get all possible transaction failure codes and their reasons.

If you notice a drop in success rates or a spike in failures, review the failure reasons and address them promptly to minimize revenue loss.

Recovery Tab

Track how much revenue Dodo Payments recovers on your behalf through automated retries, dunning emails, and abandoned cart recovery.

Metric	Description
Recovery overview	Recovered revenue over the period, alongside the overall recovery rate. Recovery rate = recovered ÷ recoverable failed amount; hard declines (closed accounts) are excluded from recoverable.
Recovery by flow	Recovered revenue broken down across retries, dunning, and abandoned cart.
Payment retries	Retry attempts, successful retries, retry success rate, and subscriptions saved.
Dunning	Dunning entries, emails sent, recovered revenue, recovery rate, and average time to recover.
Abandoned cart	Abandoned checkouts, recovered revenue, recovery rate, and average time to recover.

Recovery Features

Learn more about configuring payment retries, dunning, and abandoned cart recovery.

Product-Level Analytics

Beyond business-wide metrics, you can view detailed analytics for each individual product. Navigate to Products > [Select a Product] to access a dedicated analytics dashboard for that product.

The product analytics dashboard is organized into five tabs:

Overview

Revenue summary, trend chart, and transaction history.

Customers

Top customers ranked by spend with a full breakdown table.

Retention

Customer and revenue churn rates with trend analysis.

Subscribers

All subscriptions with status and billing details.

MRR

Monthly Recurring Revenue breakdown — new, expansion, churned, and net.

All tabs support a date filter (defaults to All Time) so you can focus on any period.

Overview Tab

The Overview tab provides a high-level snapshot of the product’s financial performance.

Total Revenue: Cumulative revenue generated by this product.
Number of Successful Payments: Total count of successful transactions.
Revenue Trend Chart: A 30-day line chart showing revenue over time. Toggle between cumulative and daily views using the Show Daily button.

Below the chart, a Transactions table lists every payment for this product:

Column	Description
Payment ID	Unique identifier for the transaction
Status	`Successful` or `Failed`
Amount	Transaction amount with currency
Date (UTC)	Timestamp of the transaction
Payment Method	Card, UPI, or other method used
Refund	Option to initiate a refund

Product transactions table with payment IDs, statuses, amounts, and refund actions — Transactions table showing payment history for the product

Use the Filter by status button to narrow the list to successful or failed transactions.

Customers Tab

See who is buying this product and how much they’re spending.

Top Customers of the Month: A visual podium highlights your top 3 customers ranked by total spend, showing revenue amount, name, and email.
Customer Table: A detailed breakdown of all customers with their Customer ID and total revenue for this product.

Retention Tab

Understand how well this product retains its subscribers.

Customer Churn Rate: Percentage of subscribers who have cancelled.
Revenue Churn Rate: Percentage of revenue lost from cancellations and downgrades.
Churn Rate Trend: A dual-line chart tracking both metrics over time to help you spot trends and take corrective action.

Subscribers Tab

A complete list of all subscriptions associated with this product.

Column	Description
Subscription ID	Unique identifier for the subscription
Customer Email	The subscriber’s email address
Status	`Active`, `Failed`, `On hold`, or `Pending`
Product Name	The product this subscription belongs to
Start Date	When the subscription began
Next Billing Date	The upcoming renewal date
Next Billing Amount	The amount due at next renewal (excluding tax)

MRR Tab

A detailed breakdown of your product’s Monthly Recurring Revenue.

The MRR chart visualizes your recurring revenue composition month by month as a stacked bar chart. Below the chart, metric cards provide detailed insights:

MRR breakdown showing New MRR, Expansion MRR, Churned MRR, and Net New MRR with trend charts — Detailed MRR breakdown with New, Expansion, Churned, and Net New MRR

Metric	Description
New MRR	Revenue from new subscriptions acquired this month, with month-over-month change
Expansion MRR	Additional revenue from existing subscribers upgrading or adding to their plans
Contraction MRR	Revenue lost from existing subscribers downgrading without fully cancelling
Churned MRR	Revenue lost from cancelled subscriptions
Net New MRR	The net result: New MRR + Expansion MRR − Contraction MRR − Churned MRR

Each card includes a trend mini-chart and a percentage change indicator compared to the previous month.

Page Highlight Tiles

Many list pages in your dashboard now display highlight tiles at the top, giving you key summary metrics at a glance—without opening the full Analytics dashboard. The tiles respect the page’s active filters.

Page	Highlight Tiles
Products	All Products, Active Products, Archived Products
Add-ons	All Add-Ons, Active Add-Ons, Linked to Products
Collections	All Collections, Active Collections, Archived Collections
Subscriptions	Active Subscriptions, On Hold, Cancelled
Payments	Successful Payments, Payment Volume, Failed Payments
Refunds	Successful Refunds, Refund Volume, Failed Refunds
Disputes	Disputes Created, Won, Accepted, Lost

“Active” products, add-ons, collections, and meters are those that have participated in at least one successful payment.

Reports

Each report has a Build Report button on its respective page. Navigate to the relevant section to access and download the report you need. Each report can be filtered (by payment method, status, product type, failure type, dispute status, or currency where applicable) and downloaded as a CSV.

Report Type	Description	Where to find it
Payment Report	Detailed record of all processed payments, including billing address, card details, USD-equivalent amounts, settlement details, fees, and failure codes.	Transactions → Payments
Refund Report	Comprehensive log of all refund activities with detailed refund information.	Transactions → Refunds
Disputes Report	Payment disputes summary with resolution status and evidence details.	Transactions → Disputes
Customer Report	Payment, refund, and dispute summary organized by customer.	Sales → Customers
Payout Report	Summary of payouts made to your account, with a breakdown of fees by ledger event.	Payouts
Account Summary Report	Detailed balance-ledger entries with event type, amount, and references.	Payouts → Balances

Create a Payment Report modal showing time period selection and payment method filters — Create a Payment Report with time period and filter options

Downloading Reports

Navigate to the relevant page

Go to the page for the report you need using the table above.

Select a time period

Click Build Report and choose a preset range (Today, Last 7 days, Last 30 days, This month, etc.) or pick a custom date range using the calendar.

Download

Click Download Report. The report will be exported as a CSV and saved to your device.

Fee data is not available as a standalone report. A breakdown of fees (payment fees, refund fees, and payout fees) is accessible as filter options within the Account Summary Report under Payouts → Balances.

Best Practices

Regularly review your analytics to spot trends and anomalies early.
Use filters to compare performance across products, time periods, or geographies.
Drill into product-level analytics to understand which products drive the most revenue and which have the highest churn.
If data appears incorrect or missing, check your filters and date range settings first.

If you notice persistent discrepancies or missing data, contact support@dodopayments.com for assistance.

Next Steps

Account Summary & Payout Wallet

Understand your earnings, deductions, and payout cycles.

Products

Create and manage your products.

Payments

Track and manage all payment transactions.

Refunds

Initiate and monitor refunds, and export refund reports.

​Introduction

Home

Business Analytics

Product-Level Analytics

Page Highlight Tiles

Exportable Reports

​Home

​Today

​Your Overview

​Analytics

Revenue

Customers

Subscriptions

Retention

Success Rate

Recovery

​Filtering & Customization

​Revenue Tab

​Customers Tab

​Subscriptions Tab

​Retention Tab

​Success Rate Tab

Transaction Failure Reference

​Recovery Tab

Recovery Features

​Product-Level Analytics

Overview

Customers

Retention

Subscribers

MRR

​Overview Tab

​Customers Tab

​Retention Tab

​Subscribers Tab

​MRR Tab

​Page Highlight Tiles

​Reports

​Downloading Reports

​Best Practices

​Next Steps

Account Summary & Payout Wallet

Products

Payments

Refunds

Introduction

Home

Today

Your Overview

Analytics

Filtering & Customization

Revenue Tab

Customers Tab

Subscriptions Tab

Retention Tab

Success Rate Tab

Recovery Tab

Product-Level Analytics

Overview Tab

Customers Tab

Retention Tab

Subscribers Tab

MRR Tab

Page Highlight Tiles

Reports

Downloading Reports

Best Practices

Next Steps