Introduction
Dodo Payments’ Analytics & Reporting dashboard empowers you to monitor your business performance, understand customer behavior, and make data-driven decisions. Access real-time metrics, visualize trends, and export detailed reports—all from a single, intuitive interface.Business-Level Analytics
Track aggregate revenue, customers, subscriptions, retention, transaction health, and recovery across your entire business.
Product-Level Analytics
Drill into individual product performance—revenue, customers, churn, subscribers, and MRR.
Page Highlight Tiles
Get at-a-glance summary metrics directly on your products, subscriptions, payments, and other list pages.
Exportable Reports
Download payments, refunds, payouts, disputes, and more as CSV for custom date ranges.
Business-Level Analytics
The main Analytics dashboard provides comprehensive insights across your entire business. Access it from Home in the sidebar. The dashboard is organized into six tabs, each with its own filters:Revenue
Gross/net revenue, payment activity, growth, and top countries.
Customers
ARPU, active customers, new vs. returning split, and top customers.
Subscriptions
Current MRR, Projected ARR, active subscriptions, and the MRR waterfall.
Retention
Customer and revenue churn rates, trends, and cohort retention.
Success Rate
Payment and refund success rates with failure-reason analysis.
Recovery
Payment retries, dunning, and abandoned cart recovery performance.
Filtering & Customization
Most tabs support the following filters:- Time Period: Today, Yesterday, This/Last Week, This/Last Month, This/Last Year, All Time, or a Custom date range.
- Product: Scope analytics to a single product.
- Product Type: One-time vs. subscription (Customers and Retention tabs).
- Payment Method: Filter the Success Rate tab by payment method.
Revenue Tab
Track your income and payment activity to understand revenue trends and identify your top-performing markets.
- Gross / Net Revenue Toggle: Use the Gross/Net dropdown to switch the headline revenue figure, the 30-day chart, the monthly bars, and the top-countries ranking between gross and net values.
- Gross Revenue: Total revenue before deductions.
- Net Revenue: Actual earnings after refunds and lost or accepted disputes, for a clear picture of true business performance.
- Revenue (Last 30 Days): A trend chart that helps you spot spikes or dips in income. Toggle between cumulative and daily views.
- Payments Count, Total Refunds, Payouts Received: Supporting activity metrics for the selected period.
- Growth Rate: Track month-over-month revenue growth (subscription, non-subscription, and total) to measure business momentum.
- Geographic Insights: Visualize your top 5 revenue-generating countries, ranked by gross or net revenue based on the toggle.
Customers Tab
Analyze customer acquisition, retention, and spending patterns to optimize your customer strategy.
- Revenue Per User (ARPU): Understand how much each customer contributes on average. The Gross/Net toggle switches between gross and net ARPU.
- Active Customers: See how many customers are engaging with your business, including those with active subscriptions.
- Customer Split: Instantly view the ratio of new vs. returning customers.
- Top Customers (By Revenue): Identify your highest spenders for targeted engagement (honors the Gross/Net toggle).
Subscriptions Tab
Monitor your recurring revenue and understand how your Monthly Recurring Revenue (MRR) changes over time.
- Current MRR: Your Monthly Recurring Revenue for the current month.
- Projected ARR: Annual Recurring Revenue projection (Current MRR × 12).
- Active Subscriptions: The number of subscriptions currently active.
| Metric | Description |
|---|---|
| New MRR | Revenue from new subscriptions acquired this month |
| Expansion MRR | Additional revenue from existing subscribers upgrading or adding to their plans |
| Contraction MRR | Revenue lost from existing subscribers downgrading (without fully cancelling) |
| Churned MRR | Revenue lost from cancelled subscriptions |
| Net New MRR | The net result: New MRR + Expansion MRR − Contraction MRR − Churned MRR |
MRR calculations account for concurrent subscriptions (a customer holding multiple active plans contributes the sum of all of them) and attribute revenue based on the period each subscription has paid through. A subscription that prepays for several months continues to contribute MRR across its paid period.
Retention Tab
Monitor customer retention and churn patterns.
- Customer Churn Rate: Percentage of customers who cancel their subscriptions.
- Revenue Churn Rate: Percentage of revenue lost from cancellations and downgrades. This now includes one-time payment revenue alongside recurring revenue, so customer and revenue churn cover the same population.
- Churn Rate Trends: Historical tracking of both customer and revenue churn over time.
- User Retention Matrix: Cohort analysis showing customer retention rates across different time periods.
Success Rate Tab
Monitor payment and refund success rates to identify and resolve transaction issues quickly.
- Payment Success Rate: Track the percentage of successful payment attempts.
- Refund Success Rate: Monitor how many refunds are processed successfully.
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Failure Reasons: Quickly identify common issues (e.g., expired cards, unsupported methods), split by customer-side and network-side errors.
Transaction Failure Reference
Get all possible transaction failure codes and their reasons. - Payments Breakdown: Visualize the distribution of successful and failed transactions.
Recovery Tab
Track how much revenue Dodo Payments recovers on your behalf through automated retries, dunning emails, and abandoned cart recovery.
- Payment Retries: Recover failed subscription renewals by automatically retrying the payment. Shows retry attempts, successful retries, retry success rate, subscriptions saved, and a “Retries by attempt” chart of attempted vs. succeeded retries.
- Dunning: Recover failed subscription payments with a sequence of reminder emails. Shows dunning entries, recovered revenue, emails sent, average time to recover, a recovery-rate donut, and recovery rate by email.
- Abandoned Cart Recovery: Recover shoppers who left before completing checkout. Shows abandoned checkouts, recovery rate, recovered revenue, average time to recover, and recovery rate by product and by email.
Recovery Features
Learn more about configuring payment retries, dunning, and abandoned cart recovery.
Product-Level Analytics
Beyond business-wide metrics, you can view detailed analytics for each individual product. Navigate to Products > [Select a Product] to access a dedicated analytics dashboard for that product.
Overview
Revenue summary, trend chart, and transaction history.
Customers
Top customers ranked by spend with a full breakdown table.
Retention
Customer and revenue churn rates with trend analysis.
Subscribers
All subscriptions with status and billing details.
MRR
Monthly Recurring Revenue breakdown — new, expansion, churned, and net.
Overview Tab
The Overview tab provides a high-level snapshot of the product’s financial performance.- Total Revenue: Cumulative revenue generated by this product.
- Number of Successful Payments: Total count of successful transactions.
- Revenue Trend Chart: A 30-day line chart showing revenue over time. Toggle between cumulative and daily views using the Show Daily button.
| Column | Description |
|---|---|
| Payment ID | Unique identifier for the transaction |
| Status | Successful or Failed |
| Amount | Transaction amount with currency |
| Date (UTC) | Timestamp of the transaction |
| Payment Method | Card, UPI, or other method used |
| Refund | Option to initiate a refund |
Customers Tab
See who is buying this product and how much they’re spending.
- Top Customers of the Month: A visual podium highlights your top 3 customers ranked by total spend, showing revenue amount, name, and email.
- Customer Table: A detailed breakdown of all customers with their Customer ID and total revenue for this product.
Retention Tab
Understand how well this product retains its subscribers.
- Customer Churn Rate: Percentage of subscribers who have cancelled.
- Revenue Churn Rate: Percentage of revenue lost from cancellations and downgrades.
- Churn Rate Trend: A dual-line chart tracking both metrics over time to help you spot trends and take corrective action.
Subscribers Tab
A complete list of all subscriptions associated with this product.
| Column | Description |
|---|---|
| Subscription ID | Unique identifier for the subscription |
| Customer Email | The subscriber’s email address |
| Status | Active, Failed, On hold, or Pending |
| Product Name | The product this subscription belongs to |
| Start Date | When the subscription began |
| Next Billing Date | The upcoming renewal date |
| Next Billing Amount | The amount due at next renewal (excluding tax) |
MRR Tab
A detailed breakdown of your product’s Monthly Recurring Revenue.
| Metric | Description |
|---|---|
| New MRR | Revenue from new subscriptions acquired this month, with month-over-month change |
| Expansion MRR | Additional revenue from existing subscribers upgrading or adding to their plans |
| Contraction MRR | Revenue lost from existing subscribers downgrading without fully cancelling |
| Churned MRR | Revenue lost from cancelled subscriptions |
| Net New MRR | The net result: New MRR + Expansion MRR − Contraction MRR − Churned MRR |
Page Highlight Tiles
Many list pages in your dashboard now display highlight tiles at the top, giving you key summary metrics at a glance—without opening the full Analytics dashboard. The tiles respect the page’s active filters.| Page | Highlight Tiles |
|---|---|
| Products | All Products, Active Products, Archived Products |
| Add-ons | All Add-Ons, Active Add-Ons, Linked to Products |
| Collections | All Collections, Active Collections, Archived Collections |
| Subscriptions | Active Subscriptions, On Hold, Cancelled |
| Payments | Successful Payments, Payment Volume, Failed Payments |
| Refunds | Successful Refunds, Refund Volume, Failed Refunds |
| Disputes | Disputes Created, Won, Accepted, Lost |
“Active” products, add-ons, collections, and meters are those that have participated in at least one successful payment.
Reports
Navigate to the Reports section in your dashboard to access the reporting suite. Each report can be filtered (by payment method, status, product type, failure type, dispute status, or currency where applicable) and downloaded as a CSV. Available reports include:- Payment Report: Detailed record of all processed payments, including billing address, card details, USD-equivalent amounts, settlement details, fees, and failure codes.
- Refund Report: Comprehensive log of all refund activities with detailed refund information.
- Payout Report: Summary of payouts made to your account, with a breakdown of fees by ledger event.
- Product-wise Sales Report: Sales performance per product, with total sales volume and net revenue.
- Payment Failure Report: Summary of failed payment attempts with failure reasons (customer-side vs. network-side).
- Customer Report: Payment, refund, and dispute summary organized by customer.
- Disputes Report: Payment disputes summary with resolution status and evidence details.
- Ledger Report: Detailed balance-ledger entries with event type, amount, and references.
Payout Reports
Detailed payout reports provide clear visibility into fees and transaction details for each payout. Access these in Business > Payouts.
Downloading Reports
Select Report Type & Date Range
Choose the report you need (Payments, Refunds, Payouts, Disputes, and more), apply any available filters, and specify the date range.
Best Practices
Next Steps
Account Summary & Payout Wallet
Understand your earnings, deductions, and payout cycles.
Products
Create and manage your products.
Payments
Track and manage all payment transactions.
Refunds
Initiate and monitor refunds, and export refund reports.