Introduction
Dodo Payments’ Analytics & Reporting dashboard empowers you to monitor your business performance, understand customer behavior, and make data-driven decisions. Access real-time metrics, visualize trends, and export detailed reports—all from a single, intuitive interface.Business-Level Analytics
Track aggregate revenue, customers, retention, and transaction health across your entire business.
Product-Level Analytics
Drill into individual product performance—revenue, customers, churn, subscribers, and MRR.
Transaction Health
Monitor payment and refund success rates, and identify failure reasons.
Exportable Reports
Download payments, refunds, and payouts reports for custom date ranges.
Business-Level Analytics
The main Analytics dashboard provides comprehensive insights across your entire business. Access it from the sidebar under Business > Analytics.Revenue Analytics
Track your income and payment activity to understand revenue trends and identify your top-performing markets.
- Total Revenue: Instantly see your all-time revenue and recent trends.
- Revenue Trend: The 30-day chart helps you spot spikes or dips in income.
- Growth Rate: Track monthly revenue growth to measure business momentum.
- Geographic Insights: Visualize your top 5 revenue-generating countries.
Revenue Breakdown
Track your recurring revenue metrics with detailed breakdowns:- Projected ARR: Annual Recurring Revenue projections with trend analysis
- MRR Breakdown and Growth Rate: Monthly Recurring Revenue analysis with month-over-month growth metrics
- New MRR Chart: Visual representation of new customer revenue acquisition
- Expansion MRR Chart: Tracking revenue growth from existing customer upgrades and expansions
- Churn MRR Chart: Monitoring revenue lost from customer cancellations and downgrades
- Net New MRR Chart: Net revenue impact combining new, expansion, and churn MRR
Retention Analytics
Monitor customer retention and churn patterns:- Customer Churn Rate: Percentage of customers who cancel their subscriptions
- Revenue Churn Rate: Percentage of revenue lost from cancellations and downgrades
- Churn Rate Trends: Historical tracking of both customer and revenue churn patterns over time
- User Retention Matrix: Cohort analysis showing customer retention rates across different time periods
Customer Analytics
Analyze customer acquisition, retention, and spending patterns to optimize your customer strategy.
- ARPU (Average Revenue Per User): Understand how much each customer contributes on average.
- Active Customers: See how many customers are engaging with your business.
- Customer Split: Instantly view the ratio of new vs. returning customers.
- Top Customers: Identify your highest spenders for targeted engagement.
Transaction Success & Failure
Monitor payment and refund success rates to identify and resolve transaction issues quickly.
- Payment Success Rate: Track the percentage of successful payment attempts.
- Refund Success Rate: Monitor how many refunds are processed successfully.
-
Failure Reasons: Quickly identify common issues (e.g., expired cards, unsupported methods).
Transaction Failure Reference
Get all possible transaction failure codes and it’s reasons. - Payments Breakdown: Visualize the distribution of successful and failed transactions.
Filtering & Customization
You can filter analytics data by:- Product Type (one-time vs. subscription)
- Date Range (customizable)
- Payment Method
Product-Level Analytics
Beyond business-wide metrics, you can view detailed analytics for each individual product. Navigate to Products > [Select a Product] to access a dedicated analytics dashboard for that product.
Overview
Revenue summary, trend chart, and transaction history.
Customers
Top customers ranked by spend with a full breakdown table.
Retention
Customer and revenue churn rates with trend analysis.
Subscribers
All subscriptions with status and billing details.
MRR
Monthly Recurring Revenue breakdown — new, expansion, churned, and net.
Overview Tab
The Overview tab provides a high-level snapshot of the product’s financial performance.- Total Revenue: Cumulative revenue generated by this product.
- Number of Successful Payments: Total count of successful transactions.
- Revenue Trend Chart: A 30-day line chart showing revenue over time. Toggle between cumulative and daily views using the Show Daily button.
| Column | Description |
|---|---|
| Payment ID | Unique identifier for the transaction |
| Status | Successful or Failed |
| Amount | Transaction amount with currency |
| Date (UTC) | Timestamp of the transaction |
| Payment Method | Card, UPI, or other method used |
| Refund | Option to initiate a refund |
Customers Tab
See who is buying this product and how much they’re spending.
- Top Customers of the Month: A visual podium highlights your top 3 customers ranked by total spend, showing revenue amount, name, and email.
- Customer Table: A detailed breakdown of all customers with their Customer ID and total revenue for this product.
Retention Tab
Understand how well this product retains its subscribers.
- Customer Churn Rate: Percentage of subscribers who have cancelled.
- Revenue Churn Rate: Percentage of revenue lost from cancellations and downgrades.
- Churn Rate Trend: A dual-line chart tracking both metrics over time to help you spot trends and take corrective action.
Subscribers Tab
A complete list of all subscriptions associated with this product.
| Column | Description |
|---|---|
| Subscription ID | Unique identifier for the subscription |
| Customer Email | The subscriber’s email address |
| Status | Active, Failed, On hold, or Pending |
| Product Name | The product this subscription belongs to |
| Start Date | When the subscription began |
| Next Billing Date | The upcoming renewal date |
| Next Billing Amount | The amount due at next renewal (excluding tax) |
MRR Tab
A detailed breakdown of your product’s Monthly Recurring Revenue.
| Metric | Description |
|---|---|
| New MRR | Revenue from new subscriptions acquired this month, with month-over-month change |
| Expansion MRR | Additional revenue from existing subscribers upgrading or adding to their plans |
| Churned MRR | Revenue lost from cancelled or downgraded subscriptions |
| Net New MRR | The net result: New MRR + Expansion MRR − Churned MRR |
Reports
Navigate to Business > Reports to access the reporting suite. Available reports include:- Payment Report: Detailed record of all processed payments with transaction status tracking
- Refund Report: Comprehensive log of all refund activities with detailed refund information
- Payout Report: Summary of payouts made to your account
- Product-wise Sales Report: Sales performance insights with revenue and business growth metrics
- Payment Failure Report: Summary of failed payment attempts with failure reasons
- Customer Report: Payment summary organized by customer
- Disputes Report: Payment disputes summary with resolution status
- Account Summary Report: Complete account overview and summary
Payout Reports
Detailed payout reports provide clear visibility into fees and transaction details for each payout. Access these in Business > Payouts.
Downloading Reports
Select Report Type & Date Range
Choose the report you need (Payments, Refunds, Payouts) and specify the date range.