Purchasing Power Parity
Learn how to implement Purchasing Power Parity pricing with ParityDeals integration to offer location-based discounts for your customers on Dodo Payments
Introduction
ParityDeals is a platform that enables automatic pricing optimization based on a customer’s geographical location, commonly known as “purchasing power parity” pricing.
With ParityDeals, you can also offer automatic time-based discounts and holiday-based promotions throughout the year.
While you can’t directly embed the ParityDeals banner on a Dodo Payments storefront (as custom scripts aren’t supported), you can still implement ParityDeals effectively on your own website or application.
How It Works
When ParityDeals is integrated into your website, eligible visitors will see a banner that includes a location-based discount code they can use at checkout.
These discount codes are automatically created and managed by ParityDeals and will appear in your Dodo Payments Dashboard under Sales → Discounts.
Step-by-Step Setup Guide
1. Sign up on ParityDeals
Visit app.paritydeals.com and create an account.
2. Create Deals
After signing in, locate the option to create deals. From the dropdown menu, select:
→ “Create Deals via Dodo Payments”
3. Generate a Dodo Payments API Key
Log in to your Dodo Payments dashboard and navigate to:
Developers → API Keys
Click “Create New API” and name it something descriptive like “ParityDeals”.
4. Connect Your API Key to ParityDeals
Copy the API key you created and paste it into the ParityDeals interface to establish the connection with your Dodo Payments account.
5. Select Products
Once connected, ParityDeals will fetch your Dodo Payments product catalog. Select the products you want to associate with your deals.
6. Configure Deal Settings
Enter your website URL and optionally select specific target pages where the discount banner should appear.
Then choose your preferred deal type:
- Location-based deals
- Holiday deals
- Time-based flash deals
7. Set Country-Based Rules
Select the countries you want to offer localized discounts to and define the discount percentage for each. ParityDeals provides recommended defaults that you can adjust as needed.
8. Customize the Banner
Design your discount banner by:
- Customizing the text
- Selecting colors and layout
- Choosing the banner position (top or bottom of page)
This banner will be displayed to eligible visitors based on your configured rules.
9. Add the ParityDeals Script to Your Website
After saving your deal, ParityDeals will generate a script. Add this script to your website code (typically in the <head>
section).
This script automatically detects visitor locations and displays the appropriate discount banner.
All Set!
You’re now ready to offer:
- Location-based deals - Adjust pricing based on purchasing power
- Countdown/time-sensitive discounts - Create urgency with limited-time offers
- Holiday promotions - Capitalize on seasonal shopping trends
All of these are automated through ParityDeals and work seamlessly with Dodo Payments.
For more detailed information, refer to the ParityDeals Documentation or contact their support team.