> ## Documentation Index > Fetch the complete documentation index at: https://docs.dodopayments.com/llms.txt > Use this file to discover all available pages before exploring further. # Dashboard Analytics > Gain actionable business insights with Dodo Payments' Analytics & Reporting dashboard. Track revenue, customers, retention, and transaction health at both the business and product level. Analytics and Reporting dashboard overview ## Introduction Dodo Payments' **Analytics & Reporting** dashboard empowers you to monitor your business performance, understand customer behavior, and make data-driven decisions. Access real-time metrics, visualize trends, and export detailed reports—all from a single, intuitive interface. Track aggregate revenue, customers, retention, and transaction health across your entire business. Drill into individual product performance—revenue, customers, churn, subscribers, and MRR. Monitor payment and refund success rates, and identify failure reasons. Download payments, refunds, and payouts reports for custom date ranges. *** ## Business-Level Analytics The main Analytics dashboard provides comprehensive insights across your entire business. Access it from **Home** in the sidebar. ### Revenue Analytics Track your income and payment activity to understand revenue trends and identify your top-performing markets. Total revenue and revenue trend chart * **Total Revenue:** Instantly see your all-time revenue and recent trends. * **Net Revenue:** View your actual earnings after refunds, disputes, and fees for a clear picture of true business performance. * **Revenue Trend:** The 30-day chart helps you spot spikes or dips in income. Top revenue countries and growth rate chart * **Growth Rate:** Track monthly revenue growth to measure business momentum. * **Geographic Insights:** Visualize your top 5 revenue-generating countries. Use these insights to focus your marketing and product efforts on high-performing regions and periods of growth. ### Revenue Breakdown Track your recurring revenue metrics with detailed breakdowns: * **Projected ARR**: Annual Recurring Revenue projections with trend analysis * **MRR Breakdown and Growth Rate**: Monthly Recurring Revenue analysis with month-over-month growth metrics * **New MRR Chart**: Visual representation of new customer revenue acquisition * **Expansion MRR Chart**: Tracking revenue growth from existing customer upgrades and expansions * **Churn MRR Chart**: Monitoring revenue lost from customer cancellations and downgrades * **Net New MRR Chart**: Net revenue impact combining new, expansion, and churn MRR Revenue Breakdown dashboard showing projected ARR, MRR breakdown, and growth rates ### Retention Analytics Monitor customer retention and churn patterns: * **Customer Churn Rate**: Percentage of customers who cancel their subscriptions * **Revenue Churn Rate**: Percentage of revenue lost from cancellations and downgrades * **Churn Rate Trends**: Historical tracking of both customer and revenue churn patterns over time * **User Retention Matrix**: Cohort analysis showing customer retention rates across different time periods Retention Analytics dashboard showing customer churn rate, revenue churn rate, and churn rate trends ### Customer Analytics Analyze customer acquisition, retention, and spending patterns to optimize your customer strategy. Customer analytics: ARPU, active customers, customer split, top customers * **ARPU (Average Revenue Per User):** Understand how much each customer contributes on average. * **Active Customers:** See how many customers are engaging with your business. * **Customer Split:** Instantly view the ratio of new vs. returning customers. * **Top Customers:** Identify your highest spenders for targeted engagement. Monitor ARPU and customer split to refine your retention and acquisition strategies. ### Transaction Success & Failure Monitor payment and refund success rates to identify and resolve transaction issues quickly. Payment and refund success rates, failure reasons, and payment breakdown * **Payment Success Rate:** Track the percentage of successful payment attempts. * **Refund Success Rate:** Monitor how many refunds are processed successfully. * **Failure Reasons:** Quickly identify common issues (e.g., expired cards, unsupported methods). Get all possible transaction failure codes and it's reasons. * **Payments Breakdown:** Visualize the distribution of successful and failed transactions. If you notice a drop in success rates or a spike in failures, review the failure reasons and address them promptly to minimize revenue loss. ### Filtering & Customization You can filter analytics data by: * **Product Type** (one-time vs. subscription) * **Date Range** (customizable) * **Payment Method** Use filters to drill down into specific products, time periods, or payment methods for targeted insights. *** ## Product-Level Analytics Beyond business-wide metrics, you can view detailed analytics for **each individual product**. Navigate to **Products > \[Select a Product]** to access a dedicated analytics dashboard for that product. Product analytics overview tab with total revenue, successful payments, and revenue trend chart The product analytics dashboard is organized into five tabs: Revenue summary, trend chart, and transaction history. Top customers ranked by spend with a full breakdown table. Customer and revenue churn rates with trend analysis. All subscriptions with status and billing details. Monthly Recurring Revenue breakdown — new, expansion, churned, and net. All tabs support a **date filter** (defaults to All Time) so you can focus on any period. ### Overview Tab The Overview tab provides a high-level snapshot of the product's financial performance. * **Total Revenue**: Cumulative revenue generated by this product. * **Number of Successful Payments**: Total count of successful transactions. * **Revenue Trend Chart**: A 30-day line chart showing revenue over time. Toggle between cumulative and daily views using the **Show Daily** button. Below the chart, a **Transactions** table lists every payment for this product: | Column | Description | | -------------- | ------------------------------------- | | Payment ID | Unique identifier for the transaction | | Status | `Successful` or `Failed` | | Amount | Transaction amount with currency | | Date (UTC) | Timestamp of the transaction | | Payment Method | Card, UPI, or other method used | | Refund | Option to initiate a refund | Product transactions table with payment IDs, statuses, amounts, and refund actions Use the **Filter by status** button to narrow the list to successful or failed transactions. ### Customers Tab See who is buying this product and how much they're spending. Customers tab showing top 3 customers ranked by revenue with a detailed breakdown table * **Top Customers of the Month**: A visual podium highlights your **top 3 customers** ranked by total spend, showing revenue amount, name, and email. * **Customer Table**: A detailed breakdown of all customers with their Customer ID and total revenue for this product. ### Retention Tab Understand how well this product retains its subscribers. Retention tab showing customer churn rate, revenue churn rate, and churn rate trend chart * **Customer Churn Rate**: Percentage of subscribers who have cancelled. * **Revenue Churn Rate**: Percentage of revenue lost from cancellations and downgrades. * **Churn Rate Trend**: A dual-line chart tracking both metrics over time to help you spot trends and take corrective action. ### Subscribers Tab A complete list of all subscriptions associated with this product. Subscribers tab with subscription IDs, customer emails, statuses, start dates, and next billing information | Column | Description | | ------------------- | ---------------------------------------------- | | Subscription ID | Unique identifier for the subscription | | Customer Email | The subscriber's email address | | Status | `Active`, `Failed`, `On hold`, or `Pending` | | Product Name | The product this subscription belongs to | | Start Date | When the subscription began | | Next Billing Date | The upcoming renewal date | | Next Billing Amount | The amount due at next renewal (excluding tax) | ### MRR Tab A detailed breakdown of your product's Monthly Recurring Revenue. MRR tab with stacked bar chart showing new, expansion, and churned MRR by month The **MRR chart** visualizes your recurring revenue composition month by month as a stacked bar chart. Below the chart, four metric cards provide detailed insights: MRR breakdown showing New MRR, Expansion MRR, Churned MRR, and Net New MRR with trend charts | Metric | Description | | ----------------- | -------------------------------------------------------------------------------- | | **New MRR** | Revenue from new subscriptions acquired this month, with month-over-month change | | **Expansion MRR** | Additional revenue from existing subscribers upgrading or adding to their plans | | **Churned MRR** | Revenue lost from cancelled or downgraded subscriptions | | **Net New MRR** | The net result: New MRR + Expansion MRR − Churned MRR | Each card includes a trend mini-chart and a percentage change indicator compared to the previous month. *** ## Reports Navigate to the **Reports** section in your dashboard to access the reporting suite. Available reports include: * **Payment Report**: Detailed record of all processed payments with transaction status tracking * **Refund Report**: Comprehensive log of all refund activities with detailed refund information * **Payout Report**: Summary of payouts made to your account * **Product-wise Sales Report**: Sales performance insights with revenue and business growth metrics * **Payment Failure Report**: Summary of failed payment attempts with failure reasons * **Customer Report**: Payment summary organized by customer * **Disputes Report**: Payment disputes summary with resolution status * **Account Summary Report**: Complete account overview and summary Reports 2.0 dashboard showing various report types ### Payout Reports Detailed payout reports provide clear visibility into fees and transaction details for each payout. Access these in **Business > Payouts**. Payout Report dashboard showing detailed payout information ### Downloading Reports Navigate to the Reports area in your dashboard. Choose the report you need (Payments, Refunds, Payouts) and specify the date range. Click Download to export your report in CSV format. Your report will be saved to your device. *** ## Best Practices * Regularly review your analytics to spot trends and anomalies early. * Use filters to compare performance across products, time periods, or geographies. * Drill into product-level analytics to understand which products drive the most revenue and which have the highest churn. * If data appears incorrect or missing, check your filters and date range settings first. If you notice persistent discrepancies or missing data, contact [support@dodopayments.com](mailto:support@dodopayments.com) for assistance. ## Next Steps Understand your earnings, deductions, and payout cycles. Create and manage your products. Track and manage all payment transactions. Initiate and monitor refunds, and export refund reports.